BELL FOODS PLAYBOOK — MOCK DATA — NO GAS BACKEND
👤 Logged in as: · Switch user · CEO view
👑 CEO View · Logout · Team Savon Vouch Tep Phillip Theary
My OKR (Q2 FY2026)
My KPIs This Month
My Activity (Input KPIs)
My Issues
My Engagements
Weekly Check-inSaturday
KPI
OKR
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✏️ Enter Today's Sales
Output KPIs
Name Target Actual Achievement MTD Achievement Weekend Gap
Team $9,000 $4,260 47.3% 63.0% -$1,544
Savon ▲ +$320 $2,800 $1,620 57.9% 77.0% -$228
Vouch ▲ +$180 $2,400 $1,280 53.3% 71.0% -$568
Tep ▼ -$60 $2,800 $940 33.6% 44.7% -$1,515
Phillip ▲ +$120 $1,000 $420 42.0% 55.9% -$232
Input KPIs
Name Contact Call Sampling DMR Got Review
Team 48 20 16 11 6
Savon 18 ▲38 ▲2643
Vouch 14 ▲16432
Tep 1044 ▲131
Phillip 62210
Conversion Rate
Name Engagement → Sampling Sampling → DMR Sampling → Review Review → Purchase
Team 70.0% 71.4% 42.9% 83.3%
Savon 75.0%66.7%50.0%100%
Vouch 66.7%75.0%50.0%100%
Tep 66.7%75.0%25.0%50.0%
Phillip 50.0%50.0%0%0%
Charts
Q2 FY2026 — Company OKR (CEO)
In Review
By June, build: 1) an organic organization, and 2) a revenue structure that enables reproducible monthly revenue of USD 10,000
Marketing Initiatives: Execute decision-making on 5 initiatives (Eat for Cambodia, Hot Pot Strategy, Distributor Expansion, Invoice Hub, Smile Chain). Each: Execute/Not execute + Reason + Priority.
Autonomous Staff: All key staff have defined and approved OKRs. Each can explain priorities based on OKR. Monthly 1-on-1 conducted.
Division of Labor: Roles clearly defined. Multiple members can focus on sales. Materials organized and accessible via shared drive.
Individual OKRs
Vouch
In Review
Lead sales team to exceed $8,000 target, build scalable system for $10,000+/mo, personally achieve $5,000
GT Channel Revenue: Drive GT to $5,000/mo. Secure recurring orders, increase volume per client.
Multi-Channel Expansion: Other channels $3,000+. EC $1,500 / Factory $1,500 / HORECA $1,500 / Retail $2,000.
Scalable Systems: Build playbooks, train 4 members, implement tracking dashboard.
Theary
In Review
Build weekly finance dashboard + financial anomaly detection report
Finance Dashboard: Fast decision-making for CEO/management. Key numbers, early detection, performance evaluation.
Anomaly Detection: Margin drops, unusual discounts, overdue invoices. Show what is going wrong this week.
Savon
Writing
OKR not yet written. Click Edit to start.
Tep
Writing
OKR not yet written. Click Edit to start.
Phillip
Writing
OKR not yet written. Click Edit to start.
Quarterly Cycle: Goal Setting → Execution → Review (1 week) → Next Quarter Goals (1 week)
Monthly 1-on-1: Why this O? Revenue impact? What happened? What changes next?
COMING SOON
Points system: Contact=2pt · Call=5pt · Sampling=10pt · DMR=15pt · Review=20pt · Order=50pt  |  10pt = 1 Riel bonus
🏆 This Month Leaderboard
🎖 Badge Collection
🔔 Recent Awards
CEM
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0 of 0 engagements
Show: Owner:
BrandPhasePersonPhoneOwnerNext ActionLast ApproachNext ApproachTierChannelICELog
Showing 0 of 0 results
Today
3 orders
$840
This Week
12 orders
$3,200
Month to Date
38 orders
$8,400
Unpaid
5 orders
$1,200
Overdue
2 orders
$600
Net10 Overdue
0
$0
Order entry is done from each Customer card (Engagement). This page is for tracking & management.
Order ID Brand Items Total Status Payment Delivery Date Assigned To
ORD-0038 AEON Cambodia 6 items $420 Pending Net10 Mar 27
ORD-0037 Hako Izakaya 3 items $185 Confirmed COD Mar 26 David
ORD-0036 Tiger Ramen 4 items $280 Confirmed Net10 Mar 26 Vouch
ORD-0035 Olympic Super 8 items $650 Confirmed COD Mar 26 Phillip
ORD-0034 Bijin Nabe 4 items $310 Preparing Net10 Mar 25 Phillip
ORD-0033 Ninja Dining 6 items $410 Preparing COD Mar 25 David
ORD-0032 Musashi 3 items $145 Departed COD Mar 25 Phillip
ORD-0031 Chill Friend 2 items $78 Departed COD Mar 25 Vouch
ORD-0030 Tok Izakaya 3 items $165 Delivered Net10 Mar 24 Akito
ORD-0029 Ten-Ichi 5 items $380 Delivered Net10 Mar 24 Leng
ORD-0028 Kachidokiya 5 items $350 Collected COD Mar 23 Phillip
ORD-0027 Urae Tei 4 items $290 Collected Net10 Mar 22 David
ORD-0026 Lucius Restaurant 3 items $195 Failed COD Mar 24 Leng
ORD-0025 SKN Food 2 items $92 Cancelled COD Mar 21 Akito
ORD-0024 Tori Izakaya 3 items $175 Pending Net10 Mar 27
This is a filtered view of Orders sheet — showing Preparing / Departed / Failed only
Today's Deliveries
5
Preparing
2
Departed
2
Delivered
1
Failed
0
Zone A: 3Zone B: 2
COD to collect: $355
ORD-0034 · Bijin Nabe Preparing
📍 #12 St. 278, BKK1 (Zone A) 📞 012-777-888
📦 4 items · $310 💰 Net10 🕔 Preferred: 10:00 AM
👤 Assigned: Phillip
Map
ORD-0033 · Ninja Dining Preparing
📍 Riverside, St. 136, Doun Penh (Zone A) 📞 010-555-777
📦 6 items · $410 💰 COD — Collect $410 🕔 Preferred: 11:00 AM
👤 Assigned: David
Map
ORD-0032 · Musashi Departed
📍 Toul Tom Poung, St. 440, Chamkar Mon (Zone A) 📞 016-333-444
📦 3 items · $145 💰 COD — Collect $145 🕔 Preferred: 2:00 PM
👤 Assigned: Phillip · Departed 1:35 PM
Map
ORD-0031 · Chill Friend Departed
📍 #88 St. 51, Doun Penh (Zone A) 📞 017-456-789
📦 2 items · $78 💰 COD — Collect $78 🕔 Preferred: 3:00 PM
👤 Assigned: Vouch · Departed 2:40 PM
Map
ORD-0026 · Lucius Restaurant Failed 1
📍 #33 Mao Tse Tung, Mean Chey (Zone B) 📞 015-999-111
📦 3 items · $195 💰 COD — Collect $195 🕔 Retry — original Mar 24
👤 Assigned: Leng Reason: Not Home
Map
Collect Payment
Order ORD-0000
Amount Due $0
Mark as Failed
Order ORD-0000
Failed orders auto-appear in tomorrow's delivery (max 2 retries)
ORD-0034 Preparing
Bijin Nabe
Order Info
Contact012-777-888
Owner (Sales)Savon
Order DateMar 23, 2026
ZoneA (Chamkar Mon) — Free delivery
Items
ProductQtyUnitPriceSubtotal
Wagyu Beef Slice 200g4pack$28$112
Salmon Fillet 300g6pack$18$108
Tonkotsu Ramen Base 1L3bottle$15$45
Gyoza Frozen 30pcs2bag$22.50$45
Subtotal$310
Delivery FeeFree
Total$310
Payment
MethodNet10
Amount Due$310
Status History
Pending
Mar 23, 10:15 AM · auto
Confirmed
Mar 23, 2:30 PM · Theary
Preparing
Mar 25, 8:00 AM · Vouch
Departed
Delivered
Collected
Delivery
Assigned ToPhillip
Delivery DateMar 25, 2026
Address#12 St. 278, BKK1
Actions
BFC Product Catalog — Hub Products sheet (72 SKU)
Loading…
SKU PRODUCT CATEGORY UNIT $ CASE QTY CASE $ FS $ SHELF TYPE
Click the Products tab or wait for data to load…
✓ Auto-saved
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\u9031\u6B21\u30EC\u30D3\u30E5\u30FC
\u30D7\u30ED\u30B8\u30A7\u30AF\u30C8 & \u8AB2\u984C
CommLog\u304B\u3089\u81EA\u52D5\u751F\u6210 — \u30B9\u30BF\u30C3\u30D5\u5165\u529B: \u30D6\u30ED\u30C3\u30AB\u30FC + \u660E\u65E5\u306E\u8A08\u753B
⏱ \u671D\u4F1A: 10\u5206 (4\u00D72min + 2min\u30D0\u30C3\u30D5\u30A1)
KPI\u30B5\u30DE\u30EA\u30FC
\u6628\u65E5\u306E\u6D3B\u52D5
Auto-generated from CommLog
Name Contact Call Visit Sampling DMR
Savon52110
Vouch31201
Tep42010
Phillip20300
\u30D6\u30ED\u30C3\u30AB\u30FC & \u30B5\u30DD\u30FC\u30C8\u4F9D\u983C
⚠️ \u4ECA\u65E5\u306E\u30D6\u30ED\u30C3\u30AB\u30FC\u3092\u5831\u544A
\u5168\u4F53\u30A2\u30C3\u30D7\u30C7\u30FC\u30C8 (Active Issues)
Issues\u30DA\u30FC\u30B8\u304B\u3089\u81EA\u52D5\u53D6\u5F97
\u660E\u65E5\u306E\u8A08\u753B
\u4ED5\u4E8B\u7D42\u308F\u308A\u306B\u7FCC\u65E5\u5206\u3092\u5165\u529B
CommLog\u306E\u6B21\u56DE\u30A2\u30AF\u30B7\u30E7\u30F3\u304B\u3089\u81EA\u52D5\u53D6\u5F97
Savon
  • Visit Sakura Buffet — follow up sampling
  • Call Pizza Hut — schedule DMR meeting
Vouch
  • Visit AEON — reorder discussion
  • Call ChipMong — trade terms
Tep
  • Call Hea CHHEN — sampling follow-up
  • Visit Dongkhao Pang — DMR meeting
Phillip
  • Deliver to Hako Izakaya (10:00 AM)
  • Deliver to Chill Friend (2:00 PM)
Theary Accounting
• Process invoices for this week's deliveries
• Follow up Net10 payments due this month
\u5915\u65B9\u306E\u30C7\u30FC\u30BF\u306FCommLog\u304B\u3089\u81EA\u52D5\u53CE\u96C6\u3055\u308C\u307E\u3059\u3002\u8FFD\u52A0\u5165\u529B\u4E0D\u8981\u3002
📊 Data Flow
CommLog (daily input) → Daily Sync (auto) → Weekly Review (auto)
All data starts from CommLog. CommLog input rate is the system's lifeline.
ActionOwnerDueStatusProject
Create updated price list for Olympic MartSavonMar 28In ProgressOlympic Mart Listing
Negotiate listing fee with Olympic Mart buyerVouchApr 2In ProgressOlympic Mart Listing
Write product description for 6 new SKUsVouchMar 27In Progress
Build GAS WebApp Customers pageAkitoMar 30In ProgressBell Foods Playbook
Deliver samples to ChipMong 271 Mega MallPhillipMar 25DoneChipMong Expansion
Fix invoice numbering to NNNNN+Type+Segment formatAkitoMar 26Done
Schedule DMR meeting with Lucky Market procurementTepMar 28Not Started
Set up NSSF registration for Savon and TepVouchMar 30Not StartedHR Compliance
Create sampling request form in Google FormsAkitoApr 1In ProgressBell Foods Playbook
Photograph all 28 SKU products on white backgroundVouchApr 5Not Started
Send price list PDF to FoodMate Mart purchasing teamTepMar 28Not Started
Get barcode registration for 6 Olympic Mart SKUs ($5/SKU)SavonApr 3Not StartedOlympic Mart Listing
Map delivery routes for 3 new MT accountsPhillipApr 8Not Started
Draft Q2 sales target spreadsheet per personAkitoMar 31In Progress
Collect signed NDA from Gento Group contactSavonApr 10Not StartedChipMong Expansion
Issue Title
In Progress Savon Due: Mar 28
Goal
Olympic Mart stocks 6 BFC SKUs in all 3 stores
Current
Price list sent, waiting for buyer response
Constraint
Must finalize before Q1 ends. Barcode $5/SKU.
Gap
No confirmed pricing or payment terms yet
Project
Olympic Mart Listing
Status
SubTasks
Progress Log
March 24, 2026 · Savon
Sent revised price list. Waiting for buyer response on payment terms.
March 22, 2026 · Savon
Met with procurement team. They want 30-day payment terms. We offered 14-day.
March 20, 2026 · Akito
Created issue. Assigned to Savon.
📋 Saturday Review Flow: Auto-collect (Fri PM) → CEO Review (Sat AM, 15min) → Staff Focus Action (Sat PM via TG)
This Week's Input KPI Results
Auto-generated — Week of Mar 17–21, 2026
Name Contact Call Visit Sampling DMR Got Review CommLog Rate
Team42181285387%
Savon188532195%
Vouch125432188%
Tep83211172%
Phillip421100100%
On track (≥60%) Behind (<60%)
Weekly Check-inPer Person
Savon Sales
📋 This weekly reflection evaluates alignment with BFC Values.
1. Self-accountability (Extreme Ownership) ?
What was your biggest failure this week? What was YOUR role in it?
2. Problem-solving (Commitment to Collaboration) ?
What did you DO about that problem? What action did you take?
3. Initiative (Think Deeply, Act Relentlessly) ?
What did you start WITHOUT being told? Something you decided on your own.
4. Follow-through (Winning Matters) ?
Last week's improvement commitment — did you do it? What was the result?
💡 Genchi Genbutsu is measured by your daily actions — Contact, Call, Visit, Sampling, DMR counts in your Input KPIs.
🎯 Focus Action
💡 Improvement Idea (Optional)
📊 Next Week Targets
Contact
Call
Visit
Sampling
DMR
Got Review
CEO Comment
Vouch Sales Support
📋 This weekly reflection evaluates alignment with BFC Values.
1. Self-accountability (Extreme Ownership) ?
What was your biggest failure this week? What was YOUR role in it?
2. Problem-solving (Commitment to Collaboration) ?
What did you DO about that problem? What action did you take?
3. Initiative (Think Deeply, Act Relentlessly) ?
What did you start WITHOUT being told? Something you decided on your own.
4. Follow-through (Winning Matters) ?
Last week's improvement commitment — did you do it? What was the result?
💡 Genchi Genbutsu is measured by your daily actions — Contact, Call, Visit, Sampling, DMR counts in your Input KPIs.
🎯 Focus Action
💡 Improvement Idea (Optional)
📊 Next Week Targets
Contact
Call
Visit
Sampling
DMR
Got Review
CEO Comment
Tep Sales
📋 This weekly reflection evaluates alignment with BFC Values.
1. Self-accountability (Extreme Ownership) ?
What was your biggest failure this week? What was YOUR role in it?
2. Problem-solving (Commitment to Collaboration) ?
What did you DO about that problem? What action did you take?
3. Initiative (Think Deeply, Act Relentlessly) ?
What did you start WITHOUT being told? Something you decided on your own.
4. Follow-through (Winning Matters) ?
Last week's improvement commitment — did you do it? What was the result?
💡 Genchi Genbutsu is measured by your daily actions — Contact, Call, Visit, Sampling, DMR counts in your Input KPIs.
🎯 Focus Action
💡 Improvement Idea (Optional)
📊 Next Week Targets
Contact
Call
Visit
Sampling
DMR
Got Review
CEO Comment
Phillip Delivery / IT Sales
📋 This weekly reflection evaluates alignment with BFC Values.
1. Self-accountability (Extreme Ownership) ?
What was your biggest failure this week? What was YOUR role in it?
2. Problem-solving (Commitment to Collaboration) ?
What did you DO about that problem? What action did you take?
3. Initiative (Think Deeply, Act Relentlessly) ?
What did you start WITHOUT being told? Something you decided on your own.
4. Follow-through (Winning Matters) ?
Last week's improvement commitment — did you do it? What was the result?
💡 Genchi Genbutsu is measured by your daily actions — Contact, Call, Visit, Sampling, DMR counts in your Input KPIs.
🎯 Focus Action
💡 Improvement Idea (Optional)
📊 Next Week Targets
Contact
Call
Visit
Sampling
DMR
Got Review
CEO Comment
Theary Accounting
📋 This weekly reflection evaluates alignment with BFC Values.
1. Self-accountability (Extreme Ownership) ?
What was your biggest failure this week? What was YOUR role in it?
2. Problem-solving (Commitment to Collaboration) ?
What did you DO about that problem? What action did you take?
3. Initiative (Think Deeply, Act Relentlessly) ?
What did you start WITHOUT being told?
4. Follow-through (Winning Matters) ?
Last week's improvement commitment — did you do it?
🎯 Focus Action
💡 Improvement Idea (Optional)
📊 Next Week Targets
Invoices to Process
Payment Follow-ups
Reports to Complete
CEO Comment
📊 Data Flow
CommLog (daily input) → Daily Sync (auto) → Weekly Review (auto)
All data starts from CommLog. CommLog input rate is the system's lifeline.
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\u30A2\u30AF\u30C6\u30A3\u30D3\u30C6\u30A3
\u7528\u8A9E\u96C6
\u63D0\u6848
\u30ED\u30FC\u30C9\u30DE\u30C3\u30D7
DecisionOlympic Mart: 6 SKU trial approved
Mar 24
3-month trial period. Barcode $5/SKU. Decided by Akito. Related: Customer Acquisition MT
DecisionSavon assigned as lead for Modern Trade channel
Mar 24
Focus on Olympic Mart, FoodMate, Kamac. Decided by Akito. Related: Sales
UpdateAEON reorder confirmed for next week
Mar 22
5 SKUs, $320 value. Vouch managing. Related: Customer Retention
DecisionMakro Cambodia listing: proceed with documents
Mar 21
Vouch preparing listing documents. Target: April submission. Decided by Akito. Related: Sales
Action ChangeWeekly challenge rotation: Hunter, Farmer, Speed, Team
Mar 20
4-week rotation cycle. Current: Hunter Week (Week 13). Decided by Akito. Related: Operations
DecisionNotion abolished: all data moves to Spreadsheet
Mar 20
OKR, Projects, Issues all migrated. Single source of truth: BFC_Hub Spreadsheet. Decided by Akito. Related: IT
UpdateBFC OS preview HTML completed
Mar 19
All pages designed. Next: GAS backend integration. Related: IT
DecisionBadge system: 10 points = 1 Riel bonus
Mar 18
Target $10/person/month additional. Decided by Akito. Related: HR
Action ChangeQBO integration set to read-only
Mar 17
No writes to QuickBooks. Theary's workflow must not be disrupted. Decided by Akito. Related: Finance
DecisionInvoice naming: NNNNN + Type + Segment
Mar 16
Example: TRE00001. Channel codes: HO/RE/CA/MT/GT/TT/WH/DC/QC/OT. Decided by Akito. Related: Finance
Team CommLog — latest activity across all engagements
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Glossary — BFC Playbook Terms
💡 Submit an Idea

Share any improvement idea — operations, sales, product, tools, or processes. CEO reads every submission.

Recent Suggestions
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🔒 CEO view only — Development progress
BFC OS Development Roadmap
Phase 1: Core OS Design
Done100%
UI Preview for all pages, BFC_Hub Schema v4 (14 sheets), Badge system design
Phase 2: Backend and Data
Done95%
GAS DataAccess layer, BFC_Hub Spreadsheet (22 sheets), real data connections for all pages
Phase 3: Deploy & Operations
Current30%
GAS WebApp live at bellfoods.com.kh/playbook/ — staff onboarding, real data entry, daily workflows
Phase 4: Automation
Planned0%
QBO auto-sync (read-only), Bot integration for Daily Sync and delivery, auto-reminders (follow-up cycle), AI features (CommLog summarization, Q&A Bot)
Phase 5: Scale
Future0%
EC (WooCommerce) integration, advanced analytics and reporting, multi-branch support
Feature Requests
Anyone can submit. CEO reviews and prioritizes.
Display
Panel Display Mode
How engagement and order details appear
Default Table Rows
Number of rows shown per page
Language
Interface language
Default Sort (Engagements)
How customer list is sorted
Notifications
Follow-up Reminders
Get reminded when engagements need follow-up
Reminder Cycle
Days between follow-up reminders
Account
Logged in as
-
Team Settings(CEO only)
Monthly MRR Targets
Savon
Vouch
Tep
Phillip
Theary (Invoices/mo)
Weekly Challenge Theme
Bell Foods Playbook v2.7
© 2026 Bell Foods Cambodia